By Susan J. Ashbrook
Greenleaf Book Group Press, $22.95
Publisher's synopsis: Through a combination of star-studded stories and practical tips, Susan Ashbrook shows you how placing product with celebrities—on the red carpet, on screens, or on the web—is a glamorous fast-track to brand recognition and sales
Will Work for Shoes offers a wealth of helpful strategies that companies can use to capitalize on the consumer influence of celebrities. Though focused on fashion, her advice is applicable to almost any type of product, and she makes a brilliant case for why placing product with celebrities can increase sales more successfully and economically than traditional advertising.
Through her own anecdotes and interviews with the top names in celebrity marketing, Ashbrook explains how to build key relationships, get product to stars and stylists, and—importantly—prepare for the publicity they’ll bring. A-list celebrities, designers, and stylists (from Angelina Jolie to Kenneth Cole to Phillip Bloch) appear on almost every page, accompanied by illustrative photos, including a full-color photo insert.
And as a pioneer in the field of celebrity marketing, Ashbrook is the perfect person to deliver this message. Her extensive experience and deep knowledge of product placement enable her to give insightful and field-tested advice to readers as she explains the exciting, competitive world of red carpet marketing.
My thoughts: Need to get some publicity for your company, group or client? OR are you just plain curious about how products, A-list celebrities, and events or films come together? Wonder how those pesky papparazzi photographers just happen to be on the spot, everywhere to catch famous people wearing or buying some new product or designer? Or maybe you just have always wondered about the behind-the-scenes action at premieres, awards and fashion shows? Then this is the book for you!
Will Work for Shoes will also give you tips and ideas about how to gain press for your local event or fundraiser. Author Susan J. Ashbrook easily guides you through the ideas and processes that have worked on every level of promotion. Getting your client or event "out there" is basically the same, no matter what, where or who it's about.
Ashbrook has written a great book, full of ideas, tips and juicy bits about life in her world of promotion and press. Being a book and movie junkie myself, I was devouring every word that Ashbrook wrote. Reading Will Work for Shoes is like sitting down with a good friend and hearing all of the good stuff that she does at her glamorous job. Names get dropped, brands get plugged and places get mentioned. Ashbrook's spent twenty years in the business and her smarts and savvy clearly show.
The author's writing style in Will Work for Shoes is chatty, and fun, but clear and straight forward. She easily moves from informational and instructional to the entertaining and chatty and in a way that is easy to read and very enjoyable! It's a fast read, and while this is a bit memoir - instructional - infotainment book, it's just a lot fun! I really enjoyed it!
Buy it, download it, read it for the insider info, the suggestions for marketing and PR and just for the heck of it. Ashbrook has a lot to say and it's all entertainment on every page.
4 out of 5 stars
This e-galley was provided to me by the publishers in exchange for an honest review and in no way affected my review.